Why "Delulu" Is the New Self-Care (And How to Embrace It)

The Rise of Delulu Culture

Gen Z has officially crowned "delulu" as the mindset of 2024. For the uninitiated, being delulu means leaning into wild optimism—even when reality disagrees.

It’s daydreaming you’ll marry Timothée Chalamet while microwaving ramen. It’s applying for jobs you’re wildly unqualified for. And honestly? We’re here for it.

From Toxic Positivity to Strategic Delusion

The delulu movement isn’t about ignoring problems. It’s weaponizing hope as a survival tactic.

Studies show positive fantasizing boosts dopamine. That’s why manifesting journaling blew up on TikTok. Delulu bridges the gap between "I wish" and "I will."

Bonus: It makes great merch. Nothing sums up the vibe like sarcastic t shirts reading "Currently manifesting my villain era."

How to Delulu Responsibly

1. Protect your peace: Block doubters, curate feeds that spark joy

2. Balance with action: Daydream about fame? Actually post that creative work

3. Laugh at yourself (see: viral hoodie designs with "Delulu is the solulu")

When Delulu Goes Too Far

There’s a line between healthy fantasy and financial ruin. No, you shouldn’t max out credit cards pretending to be a Kardashian.

The sweet spot? Using delulu as motivation, not avoidance. Like wearing aesthetic t shirts that say "Future CEO" to your internship.

Why This Isn’t Just Another Trend

Delulu culture fills a very real need. In a world of climate anxiety and recessions, hope becomes radical.

It’s Gen Z’s answer to millennial burnout. Why be grimly realistic when you could be delusionally ambitious?

After all, every major invention started as someone’s "crazy" idea. Your turn.